Tones is a captivating lifestyle brand founded by Jordynn Nicholson, a woman with a passion for celebrating the beauty of simplicity and the joys of outdoor living. This brand is a manifestation of her love for both nature and minimalistic living, merging these two concepts to create a unique and inspiring experience for those who resonate with the charm of the simple life.


The product line of Tones encompasses an array of thoughtfully crafted goods . Ranging from minimalist apparel that exudes both comfort and elegance, to sustainably sourced lifestyle ware that blends seamlessly with any living space, each creation is a testament to the brand's commitment to quality and purposeful design.



Central to Tones' identity is its dedication to inclusivity and representation. By being founded by a Black woman and celebrating diverse perspectives, the brand ensures that its narrative is rich with authenticity and depth, resonating with individuals from all walks of life.